Steel Rolling Mill

Company:

A leading steel rolling mill and manufacturer of iron bars, located in north India. The company is a market leader in its domain and was incorporated nearly five decades ago.

Problem/objective

The company aimed for strategic expansion, requiring a robust evaluation of various fundraising methods to support growth initiatives.

Advisory:

IEP was entrusted with the mandate of comprehensive consultancy services for both pre- and post-IPO stages. The company required approximately INR 100 Cr in funding, with a structured plan of:

• Around 10% during the pre-IPO stage
• Approximately 90% at the IPO stage, with an anticipated 30% dilution.

IEP’s Comprehensive Advisory :

1. Pre-IPO Stage:

• Facilitated the introduction of interested investors, securing approximately INR 10 Cr of investments.

2. Strategic Partnerships:

IEP carefully selected key partners and experts to ensure a seamless fundraising process:

• Merchant Bankers
• Issue Underwriters
• Certified Valuers
• Peer Review CA Firms
• Company Secretary Recruitment Support
• Connections with Practicing CS Firms
• Internal Auditors
• Banking Relationships for Escrow Account Setup

3. Financial Communication & Investor Relations:

• Financial PR and IR support
• Coordination with Depositories (CDSL/NDSL) for Demat Shares
• Partnership with RTA, Market Makers
• Engagement with Digital, Podcast, TV, and Print Media Experts/Agencies
• Connections to GST and Tax Auditors

Final outcome

The client benefited from a single-window, fully structured deal managed by IEP, ensuring:

• Comprehensive guidance and expertise
• Streamlined operations with convenience and cost efficiency
• A well-orchestrated fundraising process that prioritized timeliness, transparency, and strategic investor engagement.

This holistic support enabled the company to achieve its expansion goals with unmatched efficiency, clarity, and strategic alignment.